Full Job Description
Position Overview
We are excited to announce an opening for a Digital Content Strategist at Apple’s state-of-the-art facility in Covington, Georgia. As a pivotal part of our marketing team, you will orchestrate the development and execution of innovative digital content strategies aimed at engaging audiences and enhancing brand loyalty. Join us to shape the digital narrative of one of the world’s leading technological companies.
Responsibilities
As a Digital Content Strategist, your primary responsibilities will include:
- Developing and implementing comprehensive digital content strategies that align with Apple’s vision and business goals.
- Creating engaging content across various platforms including the website, social media, and email marketing.
- Collaborating with designers, developers, and marketing executives to ensure cohesive messaging and design across all digital touchpoints.
- Analyzing content performance metrics and optimizing strategies based on data insights.
- Researching emerging digital trends to keep Apple at the forefront of all digital marketing initiatives.
- Managing content calendars to ensure timely release and relevance of content.
- Conducting keyword research and implementing SEO best practices in all digital content.
- Communicating with cross-functional teams to align efforts and share insights related to content marketing effectiveness.
Who You Are
The ideal candidate will possess the following skills and attributes:
- Bachelor’s degree in Marketing, Communications, Journalism or related field.
- Minimum of 5 years of experience as a digital content strategist or a similar role.
- Proven track record of successfully developing and executing digital content strategies that increase audience engagement.
- Strong understanding of SEO principles and experience with analytics tools like Google Analytics, SEMrush, or similar platforms.
- Exceptional writing and editing skills with proficiency in creating compelling content for various channels.
- Experience in project management and the ability to multitask in a dynamic environment.
- Knowledge of HTML and CSS is a plus.
- Passion for technology and a desire to work with one of the most innovative companies in the world.
What We Offer
At Apple, we are committed to fostering an inclusive workplace that empowers our employees. As a valued member of our team, you will enjoy:
- A competitive salary and comprehensive benefits package, including health insurance, retirement plans, and paid time off.
- Opportunities for professional development and continuous learning to help you grow in your career.
- A dynamic work environment that encourages collaboration, creativity, and innovation.
- The chance to work on high-impact projects that influence global audiences.
- Employee discounts on Apple products and services.
About Covington, Georgia
Covington, often referred to as the “City of Covington,” is a charming city located in the heart of Georgia. Known for its picturesque landscapes, historic architecture, and vibrant community, Covington offers a quality of life that is hard to beat. From scenic parks to cultural events, residents and visitors alike can experience the best that Southern living has to offer.
The city is also conveniently positioned just a short drive from Atlanta, providing easy access to the bustling metropolis while maintaining a small-town feel. Enjoy a variety of local restaurants, shops, and entertainment options right in your backyard.
Join Us
If you are ready to take your career to the next level and make a significant impact as a Digital Content Strategist at Apple, we want to hear from you! Our commitment to innovation and excellence is matched only by our dedication to our employees. Become part of a team that is shaping the future of technology.
Apply now to embark on a career that is both rewarding and inspiring in Covington, Georgia.